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RAPUNZEL OF SWEDEN
INTRO
BACKGROUND & CHALLENGES
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SOLUTION
STRATEGIC PARTNERSHIP
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ENHANCING THE DIGITAL MARKETING STRATEGY WITH A STRONG FOCUS ON PROFITABLE REVENUE GROWTH
OVERHAULING THE ATTRIBUTION SETTINGS AND CONVERSION GOALS TO BETTER MEASURE CAMPAIGN EFFECTIVENESS
STREAMLINING THE AD ACCOUNT STRUCTURE TO MAXIMIZE CREATIVE AND BUDGET CONTROL, FACILITATING A MORE TARGETED AND EFFECTIVE AD SPEND
FOCUSING ON A CURATED SELECTION OF ADVERTISING CHANNELS TO OPTIMIZE IMPACT AND EFFICIENCY
REGULARLY PROVIDING STRATEGIC ANALYTICAL ADVICE TO BENCHMARK PERFORMANCE AND TEST STRATEGIES AIMED AT MAXIMIZING PROFITS
EXPANDING RAPUNZEL’S REACH THROUGH CAREFULLY PLANNED INTERNATIONAL ADVERTISING, SUPPORTED BY SUSTAINABLE BUDGETING PRACTICES
The solution came through a strategic partnership with ROIROI, known for its expertise in leveraging digital marketing for substantial revenue growth. The collaboration began with a comprehensive analysis of Rapunzel's existing strategies and pinpointing opportunities for optimisation.
THE RESULT
The strategic partnership between Rapunzel and ROIROI quickly bore fruit, yielding impressive financial outcomes and solidifying Rapunzel’s market leadership. From the onset of the partnership in October 2023 to the first quarter of 2024
In response to these successes, Rapunzel also revamped its overall marketing strategy, improved customer relationship management communications, and forged new partnerships with PR agencies in key markets, aligning all elements to support the overarching goal of maximizing online marketing investments.
Through a combination of innovative marketing strategies, dynamic budget management, and a relentless focus on customer acquisition and retention, Rapunzel has not only met its financial targets but has set new benchmarks in the beauty industry.
RESULT
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GROWTHIn just a matter of a few months the sales increased with over 20% year-over-year.
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PROFITABILITYMore than 200% growth in profit, year-over-year, illustrating profound gains in operational efficiency and marketing effectiveness.
Trusted By
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